Privacy Policy

Introduction and Overview

We have written this privacy policy (version 09/01/2025-123048483) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (hereinafter referred to as data) we, as the controller, and the processors we commission (e.g. providers) process, will process in the future, and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about data that we process about you.

Privacy policies usually sound very technical and use legal jargon. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is beneficial to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We thus inform you in clear and simple language that we only process personal data within the scope of our business activities if there is a corresponding legal basis. This is certainly not possible if you provide explanations that are as concise, unclear and legal-technical as possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or the other piece of information that you did not already know.
If you still have questions, please contact the responsible body mentioned below or in the imprint, follow the existing links and view further information on third-party sites. You will of course also find our contact details in the imprint.

Scope

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). Personal data means information within the meaning of Art. 4 No. 1 GDPR, such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this privacy policy includes:

  • all online presences (websites, online shops) that we operate
  • Social media presences and e-mail communication
  • mobile apps for smartphones and other devices

In short: The privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal Bases

In the following privacy policy, we will provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

  1. Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data from a contact form.
  2. Contract (Article 6(1)(b) GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase agreement with you, we require personal information in advance.
  3. Legal obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
  4. Legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests do not usually occur with us. If such a legal basis should nevertheless be relevant, this will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

  • In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), in short DSG.
  • In Germany, the Federal Data Protection Act, in short BDSG, applies.

if further Regional or National Laws Apply, We Will Inform You about this in the Following Sections.

Contact Details of the Controller

If you have any questions about data protection or the processing of personal data, you will find the contact details of the controller in accordance with Article 4 paragraph 7 EU General Data Protection Regulation (GDPR) below:
Samantha Tady

E-mail: hello@samanthatady.com
Phone: +43 681 81 60 61 05
Imprint: https://www.samanthatady.com/impressum

Storage Period

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and to the extent that there is no obligation to store it.

We will inform you about the specific duration of the respective data processing further below, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you about the following rights to which you are entitled in order to ensure fair and transparent data processing:

  • According to Article 15 GDPR, you have the right to information about whether we process data from you. If this is the case, you have the right to receive a copy of the data and to know the following information:
    • for what purpose we carry out the processing;
    • the categories, i.e. the types of data that are processed;
    • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
    • how long the data will be stored;
    • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
    • that you can complain to a supervisory authority (links to these authorities can be found below);
    • the origin of the data if we have not collected it from you;
    • whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.
  • According to Article 16 GDPR, you have the right to rectification of the data, which means that we must correct data if you find errors.
  • According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you may request the erasure of your data.
  • According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
  • According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
  • According to Article 21 GDPR, you have a right to object, which, once enforced, entails a change in processing.
    • If the processing of your data is based on Article 6 paragraph 1 lit. e (public interest, exercise of public authority) or Article 6 paragraph 1 lit. f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
    • If data is used to operate direct advertising, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
    • If data is used to operate profiling, you can object to this type of data processing at any time. We may then no longer use your data for profiling.
  • According to Article 22 GDPR, you may have the right not to be subject to a decision based exclusively on automated processing (for example, profiling).
  • According to Article 77 GDPR, you have the right to complain. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. In Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, please contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Austria Data Protection Authority

Head: Dr. Matthias Schmidl
Address:
Barichgasse 40-42, 1030 Vienna
Telephone no.:
+43 1 52 152-0
E-mail address:
dsb@dsb.gv.at
Website:
https://www.dsb.gv.at/

Communication

Communication Summary
👥 Affected: All those who communicate with us by phone, e-mail or online form
📓 Processed data: e.g. telephone number, name, e-mail address, entered form data. You can find more details on this in the respective type of contact used
🤝 Purpose: Processing communication with customers, business partners, etc.
📅 Storage period: Duration of the business case and the legal regulations
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by telephone, e-mail or online form, personal data may be processed.

The data is processed for the handling and processing of your question and the associated business transaction. The data is stored for just as long or as long as the law prescribes.

Affected Persons

All those who seek contact with us via the communication channels provided by us are affected by the processes mentioned.

Phone

If you call us, the call data is stored pseudonymized on the respective end device and at the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and stored to answer the inquiry. The data will be deleted as soon as the business case has been completed and legal requirements allow it.

Email

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data will be deleted as soon as the business case has been completed and legal requirements allow it.

Online Forms

If you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to one of our e-mail addresses. The data will be deleted as soon as the business case has been completed and legal requirements allow it.

Legal Bases

The processing of the data is based on the following legal bases:

  • Art. 6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and to use it further for purposes relating to the business case;
  • Art. 6 para. 1 lit. b GDPR (contract): There is a need for the fulfillment of a contract with you or a processor such as the telephone provider or we need to process the data for pre-contractual activities, such as the preparation of an offer;
  • Art. 6 para. 1 lit. f GDPR (legitimate interests): We want to operate customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as e-mail programs, exchange servers and mobile operators are necessary in order to operate the communication efficiently.

Cookies

Cookies Summary
👥 Affected: Visitors to the website
🤝 Purpose: depending on the respective cookie. You can find more details on this below or from the manufacturer of the software that sets the cookie.
📓 Processed data: Depending on the cookie used. You can find more details on this below or from the manufacturer of the software that sets the cookie.
📅 Storage period: depending on the respective cookie, can vary from hours to years
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What are Cookies?

Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

HTTP Cookie Interaction between Browser and Web Server

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other “malware.” Cookies also cannot access information on your PC.

For example, cookie data may look like this:

Name: _ga
Value: GA1.2.1326744211.152123048483-9
Purpose: Differentiation of website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What Types of Cookies are there?

The question of which cookies we specifically use depends on the services used and will be clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies that can be distinguished:

Essential Cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues browsing on other pages, and only goes to checkout later. These cookies ensure that the shopping cart is not deleted, even if the user closes their browser window.

Functional Cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website on different browsers.

Targeted Cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes, or form data are saved.

Advertising Cookies
These cookies are also called targeting cookies. They serve to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of Processing via Cookies

The purpose ultimately depends on the specific cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

What Data is Processed?

Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

Storage Duration of Cookies

The storage duration depends on the respective cookie and is specified in more detail below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

You also have influence on the storage duration yourself. You can manually delete all cookies at any time via your browser (see also below “Right of objection”). Furthermore, cookies that are based on consent will be deleted at the latest after you revoke your consent, whereby the lawfulness of the storage remains unaffected until then.

Right of Objection – how Can I Delete Cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete cookies, deactivate them, or only partially allow them. For example, you can block cookies from third-party providers, but allow all other cookies.

If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want to have any cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google with the search term “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser.

Legal Basis

The so-called “cookie guidelines” have been in place since 2009. These state that the storage of cookies requires consent (Article 6 para. 1 lit. a GDPR) from you. Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, this guideline was implemented in § 165 para. 3 of the Telecommunications Act (2021). In Germany, the cookie guidelines were not implemented as national law. Instead, this guideline was largely implemented in § 15 para. 3 of the Telemedia Act (TMG), which has been replaced by the Digital Services Act (DDG) since May 2024.

For absolutely necessary cookies, even if there is no consent, there are legitimate interests (Article 6 para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience, and certain cookies are often absolutely necessary for this.

Insofar as cookies that are not absolutely necessary are used, this only happens with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.

in the Following Sections, You Will be Informed in more Detail about the Use of Cookies, Provided that the Software Used Uses Cookies.

Web Hosting Introduction

Web Hosting Summary
👥 Affected: Website visitors
🤝 Purpose: professional hosting of the website and securing the operation
📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or from the respective web hosting provider.
📅 Storage duration: depending on the provider, but usually 2 weeks
⚖️ Legal bases: Art. 6 para. 1 lit.f GDPR (Legitimate Interests)

What is Web Hosting?

When you visit websites these days, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one here). By domain we mean, for example, example.de or sample-example.com.

If you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We call it browser or web browser for short.

To display the website, the browser must connect to another computer where the code of the website is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why this is usually taken over by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets even better!

When the browser on your computer (desktop, laptop, tablet or smartphone) makes contact and during the data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a period of time to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet, and the hosting provider.

Browser and web server

Why Do We Process Personal Data?

The purposes of data processing are:

  1. Professional hosting of the website and securing the operation
  2. to maintain operational and IT security
  3. Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or prosecution of claims

What Data is Processed?

Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as

  • the complete internet address (URL) of the accessed website
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
  • the host name and the IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
  • Date and time
  • in files, the so-called web server log files

How Long Will Data be Stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass this data on, but we cannot exclude the possibility that this data may be viewed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without consent!

Legal Basis

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company securely and user-friendly on the Internet and to be able to prosecute attacks and claims arising from this.

There is usually a contract for order processing in accordance with Art. 28 f. GDPR between us and the hosting provider, which ensures compliance with data protection and guarantees data security.

World4You Privacy Policy

World4You Privacy Policy Summary
👥 Affected: Website visitors
🤝 Purpose: Website storage and accessibility on the Internet
📓 Processed data: IP address, but above all also technical data
📅 Storage duration: Log files are deleted after 14 days
⚖️ Legal bases: Art. 6 para. 1 lit. f GDPR (Legitimate Interests)

What is World4You?

It is quite possible that you have already heard of the web hosting provider World4You. The web host enjoys great popularity, especially in Austria. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria.

The company from the Upper Austrian state capital has been active in the field of web hosting since 1998. World4You operates several of its own data centers in Austria and relies on in-house technology. This ensures fail-safe operation and a fast server connection. As you may have already read in our introduction to web hosting, data from you is also transferred to and processed on World4You’s servers. In the first instance, this involves technical data such as browser version or operating system, but personal data is also processed with your IP address.

Why Do We Use World4You?

When it comes to a website, we value reliability, speed, and security, probably much like you. Even if you visit our website in the middle of the night or we already have many visitors, it must function perfectly. When you click on subpages, it should not take half an eternity for the page to load completely. And if problems do arise, there should be a good backup system that secures our content and protects all data. To ensure that everything works to our satisfaction, we naturally need a reliable web host. With World4You, we believe we have found a partner here that meets our requirements. World4You has its own data centers and thus a fixed bandwidth, which makes a website quickly accessible. We also appreciate the personal support of the company.

What Data is Processed by World4You?

World4You can also process personal data from you. Our web server automatically stores data while you visit our website. This includes personal data such as your IP address, but above all also technical data such as the internet address of the website accessed, device information such as browser version, operating system, and the URL of the previously visited website. Furthermore, it is also recorded when you accessed our website and, if applicable, also location data. The IP address can be used to increase the security of the website, identify possible errors, and also to carry out anonymous statistical analyses. Cookies can also be used for data storage.

How Long and where Will the Data be Stored?

The data is stored on World4You’s own servers. The exact retention period of the data depends very much on the type of data and on the individual configurations. In principle, World4You stores the data for as long as it is necessary to fulfill its obligations. The data that is only collected to provide the website is deleted after the end of the respective session. For data that is stored in so-called log files, the deletion takes place after 14 days at the latest. However, it can also happen that data is stored for longer, for example to have evidence for possible legal disputes.

How Can I Delete My Data or Prevent Data Storage?

You have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of the data at any time.

If you do not want these cookies to be set and data to be stored, you can also prevent the setting of cookies in your browser. Because in your browser you can manage, deactivate or delete cookies. Depending on your browser, this always works a little differently.

Under the section “Cookies” you will find the corresponding links to the respective instructions of the most well-known browsers.

Legal Basis

From our side, there is a legitimate interest in using World4You to be able to offer our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (Legitimate Interests).

You can of course also use this support if you have specific questions about data protection at World4You. Also recommended is the privacy policy of the website, which you can find at https://www.world4you.com/de/unternehmen/datenschutzerklaerung.html. The FAQs at https://www.world4you.com/faq/de/dsgvo.html have their own GDPR section, where you can also find a lot of useful information.

Website Modular Systems Introduction

Website Modular Systems Privacy Policy Summary
👥 Affected: Website visitors
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as technical usage information such as browser activity, clickstream activities, session heatmaps as well as contact data, IP address or your geographical location. More details can be found below in this privacy policy and in the privacy policy of the providers.
📅 Storage duration: depends on the provider
⚖️ Legal bases: Art. 6 para. 1 lit. f GDPR (Legitimate Interests), Art. 6 para. 1 lit. a GDPR (Consent)

What are Website Modular Systems?

We use a website builder system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can easily create a website without any programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, your personal data may also be collected, stored, and processed. In this data protection text, we provide you with general information about data processing by modular systems. You can find more detailed information in the data protection declarations of the provider.

Why Do We Use Website Builder Systems for our Website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple, and well-arranged website that we can easily operate and maintain ourselves – without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and pleasant time on our website.

What Data is Stored by a Modular System?

The exact data that is stored naturally depends on the website builder system used. Each provider processes and collects different data from the website visitor. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider, and the date of your website visit are usually collected. Furthermore, tracking data (e.g., browser activity, clickstream activities, session heatmaps, etc.) can also be processed. In addition, personal data can also be collected and stored. This is usually contact information such as email address, telephone number (if you have provided it), IP address, and geographic location data. You can find out exactly which data is stored in the provider’s privacy policy.

How Long and where is the Data Stored?

We will inform you about the duration of data processing further below in connection with the website builder system used, provided we have further information on this. You will find detailed information on this in the provider’s privacy policy. In general, we only process personal data for as long as it is absolutely necessary for the provision of our services and products. It is possible that the provider stores data from you according to its own standards, over which we have no influence.

Right to Object

You always have the right to information, correction, and deletion of your personal data. If you have any questions, you can also contact the person responsible for the website builder system used at any time. Contact details can be found either in our privacy policy or on the website of the respective provider.

Cookies that providers use for their functions can be deleted, deactivated, or managed in your browser. Depending on which browser you use, this works in different ways. However, please note that not all functions may work as usual.

Legal Basis

We have a legitimate interest in using a website builder system to optimize our online service and present it to you in an efficient and user-friendly manner. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (Legitimate Interests). Nevertheless, we only use the modular system if you have given your consent.

Insofar as the processing of data for the operation of the website is not absolutely necessary, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 Para. 1 lit. a GDPR.

With this privacy policy, we have provided you with the most important general information about data processing. If you would like to find out more about this, you will find further information – if available – in the following section or in the provider’s privacy policy.

WordPress.Com Privacy Policy

WordPress.com Privacy Policy Summary
👥 Affected: Website visitors
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as technical usage information such as browser activity, clickstream activities, session heatmaps as well as contact data, IP address or your geographical location. More details can be found further down in this privacy policy.
📅 Storage period: It depends primarily on the type of data stored and the specific settings.
⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (Consent), Art. 6 Para. 1 lit. f GDPR (Legitimate Interests)

What is WordPress?

We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

The company saw the light of day in 2003 and developed in a relatively short time into one of the best-known content management systems (CMS) worldwide. A CMS is software that helps us to design our website and present content in a beautiful and orderly manner. The content can be text, audio, and video.
By using WordPress, your personal data may also be collected, stored, and processed. As a rule, mainly technical data such as operating system, browser, screen resolution or hosting provider are stored. However, personal data such as IP address, geographical data or contact data can also be processed.

Why Do We Use WordPress on our Website?

We have many strengths, but real programming is not one of our core competencies.

Nevertheless, we want to have a powerful and attractive website that we can manage and maintain ourselves. With a website builder system or a content management system like WordPress, this is exactly what is possible. With WordPress, we don’t have to be programming aces to be able to offer you a beautiful website. Thanks to WordPress, we can operate our website quickly and easily even without technical knowledge. If technical problems occur or we have special requests for our website, there are still our specialists who are at home in HTML, PHP, CSS and Co.

Thanks to the simple operation and the comprehensive functions of WordPress, we can design our web presence according to our wishes and offer you good user-friendliness.

What Data is Processed by WordPress?

Non-personal data includes technical usage information such as browser activity, clickstream activities, session heatmaps and data about your computer, operating system, browser, screen resolution, language and keyboard settings, internet provider and date of the page visit.

In addition, personal data is also collected. This is primarily contact data (email address or telephone number, if you provide it), IP address or your geographical location.

WordPress can also use cookies to collect data. This often includes data about your behavior on our website. For example, it can be recorded which subpages you particularly like to view, how long you stay on individual pages, when you leave a page again (bounce rate) or which default settings (e.g. language selection) you have made. Based on this data, WordPress can also better adapt its own marketing measures to your interests and user behavior. The next time you visit our website, our website will be displayed to you as you have set it up in advance.

WordPress can also use technologies such as pixel tags (web beacons) to, for example, clearly identify you as a user and possibly offer interest-based advertising.

How Long and where is the Data Stored?

How long the data is stored depends on various factors. So it depends primarily on the type of data stored and the specific settings of the website. Basically, the data is deleted from WordPress when it is no longer needed for its own purposes. There are of course exceptions, especially if legal obligations require a longer retention of the data. Web server protocols, which contain your IP address and technical data, are deleted by WordPress or Automattic after 30 days. Automattic uses the data for this long to analyze the traffic on its own websites (for example, all WordPress pages) and to fix possible problems. Deleted content on WordPress websites is also kept in the trash for 30 days to allow for recovery, after which it may remain in backups and caches until they are deleted. The data is stored on American servers of Automattic.

How Can I Delete My Data or Prevent Data Storage?

You have the right and the possibility to access your personal data at any time and to object to the use and processing of this data. You can also lodge a complaint with a state supervisory authority at any time.

In your browser, you also have the option of managing, deleting, or deactivating cookies individually. However, please note that deactivated or deleted cookies may have negative effects on the functions of our WordPress page. Depending on which browser you use, managing cookies works slightly differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most well-known browsers.

Legal Basis

If you have consented to the use of WordPress, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data, as it may occur during collection by WordPress.

From our side, there is also a legitimate interest in using WordPress to optimize our online service and present it to you in a beautiful way. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (Legitimate Interests). Nevertheless, we only use WordPress if you have given your consent.

WordPress or Automattic also processes data from you in the USA. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure data transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Automattic uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data also complies with European data protection standards when it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and through the standard contractual clauses, Automattic undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses, among other things, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More details on the privacy policy and which data is processed in which way by WordPress can be found at https://automattic.com/privacy/.

Social Media Introduction

Social Media Privacy Policy Summary
👥 Affected: Website visitors
🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising
📓 Processed data: Data such as telephone numbers, email addresses, contact details, data on user behavior, information about your device and your IP address.
More details can be found in the respective social media tool used.
📅 Storage period: depending on the social media platforms used
⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (Consent), Art. 6 Para. 1 lit. f GDPR (Legitimate Interests)

What is Social Media?

In addition to our website, we are also active on various social media platforms. Data from users can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform can also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. Social media are websites and apps through which registered members can produce content, exchange content openly or in certain groups, and network with other members.

Why Do We Use Social Media?

For years, social media platforms have been the place where people communicate online and make contact. With our social media presence, we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to quickly and easily switch to our social media content.

The data that is stored and processed through your use of a social media channel primarily serves the purpose of being able to carry out web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also makes it possible for the platforms to present you with tailor-made advertisements. Mostly, cookies are set in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform together with us may be jointly responsible within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of a corresponding agreement. The essence of the agreement is then reproduced further down with the platform concerned.

Please note that when using social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may no longer be able to easily claim or enforce your rights with regard to your personal data.

What Data is Processed?

The exact data that is stored and processed depends on the respective provider of the social media platform. But it is usually data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile with the social media channel you are visiting and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the servers of the providers. Thus, only the providers have access to the data and can give you the appropriate information or make changes.

If you want to know exactly which data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. Even if you have questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

Duration of Data Processing

We will inform you about the duration of data processing further below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. Customer data that is compared with its own user data is deleted within two days. In general, we only process personal data for as long as it is absolutely necessary for the provision of our services and products. If it is required by law, as for example in the case of accounting, this storage period may also be exceeded.

Right to Object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent the collection of data by cookies by managing, deactivating or deleting the cookies in your browser.

Since cookies may be used in social media tools, we also recommend that you read our general privacy policy on cookies. To find out exactly what data about you is stored and processed, you should read the privacy statements of the respective tools.

Legal Basis

If you have consented to the processing and storage of your data by integrated social media elements, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.

Information on specific social media platforms can be found – if available – in the following sections.

Instagram Privacy Policy

Instagram Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as data on user behavior, information about your device and your IP address.
More details can be found below in the privacy policy.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have integrated functions from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and belongs to the Facebook products. The embedding of Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you access pages of our website that have an integrated Instagram function, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following, we would like to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control the data processing. Since Instagram belongs to Meta Platforms Inc., we obtain our information on the one hand from the Instagram guidelines, but on the other hand also from the Meta privacy policy itself.

Instagram is one of the best-known social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters and also distribute them in other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.

Why Do We Use Instagram on our Website?

Instagram is the social media platform that has really taken off in recent years. And of course, we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied presentation of our content is a matter of course for us. Through the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This way, our ads only reach people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We receive summarized statistics and thus more insight into your wishes and interests. It is important to mention that these reports do not personally identify you.

What Data is Stored by Instagram?

When you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. Data is sent to Instagram, stored and processed. This applies regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the same with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram once it has been “hashed” beforehand. Hashing means that a data record is transformed into a string. This allows you to encrypt the contact details. In addition, the above-mentioned “event data” is also transmitted. Facebook – and consequently also Instagram – understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The collected contact data is compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually placed in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram functions in the same way as on Facebook. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. These data are deleted or anonymized again after 90 days at the latest (after reconciliation). Although we have dealt intensively with the data processing of Instagram, we cannot say exactly which data Instagram collects and stores.

In the following, we will show you cookies that are set at least in your browser when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent forgery of requests. However, we could not find out more details.
Expiration date: after one year

Name: mid
Value: “”
Purpose: Instagram uses this cookie to optimize its own services and offers inside and outside of Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session

Name: fbsr_123048483124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe123048483”
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiration date: after the end of the session

Note: We cannot claim to be exhaustive here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How Long and where Will the Data be Stored?

Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing takes place in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How Can I Delete My Data or Prevent Data Storage?

Thanks to the General Data Protection Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how deleting the Instagram account works:

First open the Instagram app. On your profile page, scroll down and click on “Help Center”. Now you will be taken to the company’s website. On the website, click on “Manage Account” and then on “Delete Your Account”.

If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and will therefore not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, management always works a little differently. In the “Cookies” section you will find the corresponding links to the respective instructions of the most popular browsers.

You can also generally set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal Basis

If you have consented to the processing and storage of your data by integrated social media elements, this consent shall be deemed the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.

Instagram also processes data about you in the USA. Instagram or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure data transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Instagram uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR). Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data also complies with European data protection standards when it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and through the standard contractual clauses, Instagram undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses, among other things, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to provide you with the most important information about data processing by Instagram. At https://privacycenter.instagram.com/policy/ you can learn more about Instagram’s data policies.

Online Map Services Introduction

Online Map Services Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Improving the user experience
📓 Processed data: Which data is processed depends heavily on the services used. This usually includes IP address, location data, search items and/or technical data. More details can be found in the tools used.
📅 Storage period: depends on the tools used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are Online Map Services?

We also use online map services as an extended service for our website. Google Maps is probably the service that you are most familiar with, but there are also other providers that specialize in creating digital maps. Such services make it possible to display locations, route plans or other geographical information directly via our website. With an integrated map service, you no longer have to leave our website to view, for example, the route to a location. In order for the online map to function on our website, map sections are integrated using HTML code. The services can then display road maps, the earth’s surface or aerial or satellite images. If you use the built-in map offer, data will also be transferred to the tool used and stored there. This data may also include personal data.

Why Do We Use Online Map Services on our Website?

Generally speaking, it is our concern to offer you a pleasant time on our website. And of course, your time is only pleasant if you can easily find your way around our website and find all the information you need quickly and easily. Therefore, we thought that an online map system could be a significant optimization of our service on the website. Without leaving our website, you can easily view route descriptions, locations or even sights with the help of the map system. Of course, it is also super practical that you can see at a glance where our company headquarters are so that you can find us quickly and safely. You see, there are simply many advantages and we clearly consider online map services on our website as part of our customer service.

What Data is Stored by Online Map Services?

When you open a page on our website that has an online map function built in, personal data can be transmitted to the respective service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as entered search terms as well as longitude and latitude coordinates are also stored. If you enter an address for route planning, this data will also be stored. The data is not stored with us, but on the servers of the integrated tools. You can imagine it like this: you are on our website, but when you interact with a map service, this interaction actually happens on their website. In order for the service to function properly, at least one cookie is usually set in your browser. Google Maps, for example, also uses cookies to record user behavior and thus optimize its own service and display personalized advertising. You can find out more about cookies in our “Cookies” section.

How Long and where Will the Data be Stored?

Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing further down in the relevant sections on the individual tools. In principle, personal data is always only stored for as long as it is necessary for the provision of the service. Google Maps, for example, stores certain data for a defined period, while you have to delete other data yourself. With Mapbox, for example, the IP address is stored for 30 days and then deleted. As you can see, each tool stores data for different lengths of time. We therefore recommend that you take a close look at the privacy statements of the tools used.

The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our “Cookies” section, but you can also find out which cookies can be used in the privacy texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.

Right to Object

You always have the possibility and also the right to access your personal data and to object to its use and processing. You can also revoke your consent, which you have given us, at any time. As a rule, this works most easily via the cookie consent tool. However, there are also other opt-out tools that you can use. You can also manage, delete or deactivate possible cookies set by the providers used yourself with just a few mouse clicks. However, it may then happen that some functions of the service no longer function as usual. How you manage cookies in your browser also depends on the browser you are using. In the “Cookies” section you will also find links to the instructions for the most important browsers.

Legal Basis

If you have consented to the use of an online map service, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (Consent), this consent constitutes the legal basis for the processing of personal data, as it may occur when collected by an online map service.

We also have a legitimate interest in using an online map service to optimize our service on our website. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (Legitimate Interests). However, we only ever use an online map service if you have given your consent. We would like to emphasize this again at this point.

Information on special online map services is available – if available – in the following sections.

Google Maps Privacy Policy

Google Maps Privacy Policy Summary
👥 Data subjects: Website visitors
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as entered search terms, your IP address and also the latitude and longitude coordinates.
More details can be found further down in this privacy policy.
📅 Storage period: depends on the stored data
⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (Consent), Art. 6 Para. 1 lit. f GDPR (Legitimate Interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an internet map service from Google. With Google Maps, you can search online via a PC, tablet or app for exact locations of cities, sights, accommodations or companies. If companies are represented on Google My Business, further information about the company is displayed in addition to the location. In order to display the directions, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why Do We Use Google Maps on our Website?

All our efforts on this page pursue the goal of offering you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our company headquarters are located. The directions always show you the best or fastest way to us. You can retrieve the directions for routes by car, public transport, on foot or by bicycle. For us, the provision of Google Maps is part of our customer service.

What Data is Stored by Google Maps?

In order for Google Maps to be able to offer its service in full, the company must collect and store data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered will also be saved. However, this data storage happens on the Google Maps websites. We can only inform you about this, but cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ123048483-5
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. This way you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiration date: after 6 months

Note: We cannot guarantee the completeness of the information on the stored data. Changes can never be ruled out, especially when using cookies. To identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How Long and where is the Data Stored?

The Google servers are located in data centers all over the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://datacenters.google/

Google distributes the data across various data carriers. This makes the data faster to retrieve and better protected against any manipulation attempts. Each data center also has special emergency programs. For example, if there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will most likely remain protected.

Google stores some data for a defined period. For other data, Google only offers the option of deleting it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How Can I Delete My Data or Prevent Data Storage?

With the automatic deletion function for location and activity data introduced in 2019, information on location and web/app activity is stored for either 3 or 18 months – depending on your decision – and then deleted. In addition, you can also manually delete this data from the history via the Google account at any time. If you want to completely prevent your location from being recorded, you must pause the “Web and App Activity” section in the Google account. Click “Data and Personalization” and then on the “Activity Setting” option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most well-known browsers.

If you generally do not want to have any cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you allow it or not.

Legal Basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. This consent constitutes according to Art. 6 Para. 1 lit. a GDPR (Consent) the legal basis for the processing of personal data, as it may occur when collected by Google Maps.

From our side, there is also a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (Legitimate Interests) . We only use Google Maps if you have given your consent.

Google also processes data from you in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure data transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data also complies with European data protection standards when it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and through the standard contractual clauses, Google undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses, among other places, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you want to learn more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy?hl=de.

Online Booking Systems Introduction

Online booking systems privacy policy summary
👥 Data subjects: Website visitors
🤝 Purpose: Improving user experience and organization
📓 Processed data: Which data is processed depends heavily on the services used. This usually includes IP address, contact and payment data and/or technical data. More details can be found in the tools used.
📅 Storage period: depends on the tools used
⚖️ Legal bases: Art. 6 Para. 1 lit. a GDPR (Consent), Art. 6 Para. 1 lit. f GDPR (Legitimate Interests)

What is an Online Booking System?

So that you can make bookings via our website, we use one or more booking systems. Appointments, for example, can be created very easily online. A booking system is a software application integrated into our website that displays available resources (such as free appointments) and through which you can book directly online and usually also pay. You probably already know such booking systems from the gastronomy or hotel industry. Nowadays, however, such systems are used in a wide variety of industries. Depending on the tool and settings, booking systems can be used both internally for us and for customers like you. As a rule, personal data is also collected and stored from you.

Usually the booking works as follows: You will find the booking system on our website, where you can book an appointment for a service directly by mouse click and entering your data and usually also pay for it right away. It may be that you can enter various details about yourself via a form. Please be aware that all data entered by you can be stored and managed in a database.

Why Do We Use an Online Booking System?

We also see our website to a certain extent as a free service for you. You should receive helpful information and feel completely comfortable on our site. This also includes an online service that makes booking appointments or services as easy as possible for you. Gone are the days when you had to wait for a booking confirmation for days via telephone or e-mail. With an online booking system, you can get everything done in just a few clicks and can take care of other things again. The system also makes it easier for us to manage all bookings and appointments. We therefore consider such a booking system to be absolutely useful for both you and us.

What Data is Processed?

We cannot tell you exactly which data is processed in this general information text about booking systems. This always depends on the tool used and the functions and possibilities it contains. Many booking systems offer a number of other features in addition to the conventional booking function. For example, many systems also have an external online payment system (e.g. from Stripe, Klarna or Paypal) and a calendar synchronization function integrated. Accordingly, different and different amounts of data can be processed depending on the functions. Usually data such as IP address, name and contact details, technical information about your device and the time of booking are processed. If you also make a payment in the system, bank details such as account number, credit card number, passwords, TANs, etc. are also stored and passed on to the respective payment provider. We recommend that you read the respective privacy policy of the tool used carefully so that you know which data is specifically processed by you.

Duration of Data Processing

Each booking system stores data for different lengths of time. Therefore, we cannot yet provide any concrete information about the duration of data processing here. In principle, however, personal data is always only stored for as long as it is absolutely necessary to provide the services. Booking systems usually also use cookies that store information for different lengths of time. Some cookies are deleted immediately after leaving the page, others can be stored for several years. You can find out more about this in our “Cookies” section. Please also take a look at the respective privacy statements of the providers. This should explain how long your data is stored in the specific case.

Right to Object

If you have consented to the data processing by a booking system, you naturally always have the possibility and the right to revoke this consent. So please always be aware that you have rights with regard to your personal data and that you can make these rights effective at any time. If you do not want personal data to be processed, then no personal data may be processed. It’s that simple. The easiest way to revoke data processing is via a cookie consent tool or via other offered opt-out functions. You can also manage the data storage by cookies directly in your browser, for example. The lawfulness of data management remains unaffected until you revoke your consent.

Legal Basis

If you have consented to the use of booking systems, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (Consent), it constitutes the legal basis for the processing of personal data, as it may occur through booking systems.

Furthermore, we also have a legitimate interest in using booking systems because they allow us to expand our customer service on the one hand and optimize our internal booking organization on the other. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent. We would definitely like to emphasize this again at this point.

Information on specific booking systems can be found – if available – in the following sections.

Calendly Privacy Policy

We also use the online booking system Calendly. The service provider is the American company Calendly Inc., 115 E. Main St., Ste A1B, Buford, GA 30518, USA.

Calendly also processes data from you in the USA. Calendly is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure data transfer of personal data of EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

In addition, Calendly uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data also complies with European data protection standards if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Calendly undertakes to comply with the European data protection level when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses, among other things, here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

More information about the standard contractual clauses at Calendly can be found in the data processing conditions at https://calendly.com/dpa.

We hope we have been able to provide you with the most important information regarding data processing by Calendly. You can find out more about the data processed through the use of Calendly in the privacy policy at https://calendly.com/privacy.

Explanation of Terms Used

We always strive to write our privacy policy as clearly and understandably as possible. However, this is not always easy, especially with technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used, which we may not have addressed sufficiently in the previous privacy policy. If these terms were taken from the GDPR and are definitions, we will also list the GDPR texts here and add our own explanations if necessary.

Data Processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term:

“processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to the controllers, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. Consequently, processors can be, in addition to service providers such as tax consultants, also hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

Consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term:

“consent” of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;

Explanation: As a rule, such consent is given on websites via a cookie consent tool. You probably know this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree to the data processing or give your consent. In most cases, you can also make individual settings and thus decide for yourself which data processing you allow and which not. If you do not consent, no personal data may be processed from you. In principle, consent can of course also be given in writing, i.e. not via a tool.

Personal Data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term:

“personal data” means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Explanation: Personal data is therefore all data that can identify you as a person. These are usually data such as:

  • Name
  • Address
  • Email address
  • Postal address
  • Phone number
  • Date of birth
  • Identification numbers such as social security number, tax identification number, identity card number or matriculation number
  • Bank details such as account number, credit information, account balances, etc.

According to the European Court of Justice (ECJ), your IP address also counts as personal data. IT experts can use your IP address to determine at least the approximate location of your device and, subsequently, you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data, which are also particularly worthy of protection. These include:

  • racial and ethnic origin
  • political opinions
  • religious or ideological beliefs
  • trade union membership
  • genetic data, such as data taken from blood or saliva samples
  • biometric data (this is information on psychological, physical or behavioral characteristics that can identify a person).
    Health data
  • Data on sexual orientation or sex life

Profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term:

“profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

Explanation: Profiling involves collecting various pieces of information about a person in order to learn more about that person. In the web area, profiling is often used for advertising purposes or also for credit checks. For example, web or advertising analysis programs collect data about your behavior and your interests on a website. This results in a special user profile, with the help of which advertising can be specifically targeted at a target group.

Controller

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term:

“controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for processing your personal data and are therefore the “controller”. If we pass on collected data to other service providers for processing, these are “processors”. A “data processing agreement (DPA)” must be signed for this.

Processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term:

“processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

Note: When we speak of processing in our privacy policy, we mean any type of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.

All texts are protected by copyright.

Source: Privacy policy created with the data protection generator for Austria from AdSimple